Innovation guardrails for the the Chief Marketing officer and the C-Suite should evolve it’s thinking of the eventualities we are amidst. These are critical to business success and a rise in the NPS scores – the telling tale.
The rise in technology innovation and smartphone proliferation has given rise to a new demographic – genY and genZ, both digital natives. To adapt to this new customer, customer centricity is key to future business models. The entire purchase journey from awareness to retention & loyalty is taking place online. Business have to very quickly adapt from within to fine tune their internal systems and processes to external customer facing technologies. The list below addresses some of the big buckets which can be broken down into streams and tackled at the strategic and tactical level :-
Please feel free to contact us to help you design the digital experience which resonates with genY and genD or the decision maker/s