Digital Marketing Solutions
The brand governance guardrails and omni-channel customer experience is the glue behind integrated marketing campaigns, part of the Digital marketing solutions set. We work directly with the client brand activation team and/or the integrated marketing campaign team to weave marketing objectives, layered with a marketing mix across paid, owned, earned content and media channels.
We collaborate with the brand, the data science team with data points to track (KPI’s), design tracking, content and creative tagging for a data driven results, all part of the digital marketing solutions suite.
We incorporate the brand and creative assets we develop -in-house to support individual campaigns for client programs.
Integrated Digital Marketing Campaigns
Working in tandem with the client from strategy development leading into a creative brief. We have worked on global marketing campaigns as a creative partner or an active partner, working with marketing strategy development & approach ideation to campaign execution and optimization.
Overwhelmed? Give us a shoutout.
PAY PER CLICK (PPC), Search Engine Marketing (SEM)
A key component of the digital marketing solution set is PPC and SEM. As the technology advances PPC spend finds itself in marketing budgets with heavy emphasis. We assist clients to develop paid spend strategies.
Search engine optimization continues to a be an integral part of the digital marketing and online marketing house of cards. SEO is an evolving science with multiple digital and social signals which search engines use to rank your page on search results. We provide SEO services which include website audits, technical seo implementation, link building, keyword research and keyword ranking.
Overwhelmed? Give us a try. Digital marketing would be incomplete with SEO.
Creating meaningful content and a message which resonates is a key component for engagement. Communicating with search engines is slightly different than traditional copy. While ranking your page on google is important, the development of content copy has to remain impartial and not get too caught up in stuffing keywords.
We employ a talented team of content writers who are skilled at delivering the message to the audience and to the search engines effectively.
We begin with discovery, audience considerations, understanding your business goals and your brand. We meet with the stakeholders and begin to picture customer journeys. We begin with wireframe templates for the website and translate the wireframes, using your brand style guide into personalized customer journeys.
Digital marketing is impossible without marketing technology. We have extensive experience in needs assessment, technology selection, implementation of Marketing Cloud solutions, Customer relationship management CRM platforms and Data Management Platforms DMP.